UX-driven web design.
A mix of web and UX/UI design projects where I focused on clean, modern visuals and strong layout design. Each project was about creating polished interfaces that feel cohesive and visually clear. From typography to color choices, every detail was considered to support a consistent visual language.
A Piece of Summer
I designed an online store for a local jewellery brand, who provided few competitor references and relied on me to lead the visual direction. I began with research to identify user needs and industry standards, and then created a streamlined UI design solution.
Client
A Piece of Summer
Industry
eCommerce, Jewellery
Timeline
6 weeks
Brief
To design an on-brand online store inline with eCommerce and UX best practices.
Deliverables
A desktop and mobile site, wireframes to communicate the design idea and UI mockups for review and iteration.
Process
Research: survey findings highlighted key focus areas to inform my designs: ensuring product quality by using clear product images, detailed descriptions and incorporating customer reviews.
Affinity Diagram: created to organize survey findings and highlight patterns in user behaviour, context and pain points.
Wireframes: I designed wireframes to create a smooth user flow and clearly communicate my vision to the client. These included the main landing page, product page, shop-all page, cart and checkout, brand info page, and account page.
UI Design: following the brand guidelines and informed by my research, I designed a modern, visually appealing UI that aligns with the brand and ensures a clean, user-friendly experience.
Final Designs
Below are the final designs created for the client.
RLBLC
I redesigned a real estate agency’s website using their brand guidelines and an initial draft as a starting point. With UX principles and UI best practices in mind, I explored visual directions, iterated on layouts, and refined the design to create a modern, clean solution that aligned with the client’s goals. The final result is a polished site that presents their properties, ethos and all relevant information clearly and professionally.
RLBLC
Real Estate
Timeline
6 weeks
Brief
To modernize and update the client’s website in line with current UX/UI trends.
Deliverables
A new overall look and feel. Update the clients landing page, opt in page, application page and thank you page.
Process
The client supplied the content and section requirements. I designed the UI, selected imagery, and created a visually engaging layout to bring the content to life. They provided the below brand guidelines.
Final Designs
Below are the final designs for the RLBLC revamped site.
